subatomic pieces wrote:People steal music because they can do it easily and the likelihood of being caught is very slim. PERIOD. There's really nothing more to the argument. Anyone who even attempts to make it about more than that, is just trying to justify something that they know in their heart is wrong. In the early days of these types of discussions, the ONLY valid argument that was ever floated out there and actually accepted as valid, was the argument that the labels didn't make downloads available, so someone else did. It's funny (sad?) how far down the quality of arguments has sunk since legal downloads are easily and readily available and insanely inexpensive. You can get several albums of free, legal downloads for what one might spend at the bar every weekend. But, since they still CAN get them (illegally) for free, they still DO get them for free. This says more about human nature than the music business in 2011.
I feel the need to address this one. Maybe people "steal" music because they assume they won't get caught, however it's much more complicated than that. The Record Industry did not take care of the Goose That Laid The Golden Egg, they took fans for granted, exploited them, exploited the bands, and the fans revolted.
CDs used to cost quite a lot to make, therefore meriting the $16 price tag. Then the manufacturing cost plummeted from by about 1000%, yet we still were charged the same amount per unit. Bands weren't making any more money, the wasteful spending, recoupable based structure based on screwing the bands remained in place and the labels got fatter - and they were already really fat. Then the internet and cheap blank CDs came along and people did the most punk rock thing I can think of: they said "fuck The Industry, you don't care about the fans or the music - I don't owe you anything," and they started taking the music for free.
Hubris can be a real bitch.
The RIAA did the most reactive thing possible by pushing DMCA measures even harder and suing fans. Metallica, whose original fan base grew because parking lot metal heads turned their friends on with cassette
copies of their (then) hard to find albums, and word of mouth, started suing their own fans. All of this proved the point that The Industry and the Big Bands didn't care about the fans, just maintaining market share and keeping profits high.
Businesses who lose their bond with their customers do so at their peril. Rock and Roll didn't resemble anything like REVOLUTION(!) anymore and things went from "us against the suits" to "the suits are against us."
The funny thing is while all of this was happening, marketable recording no longer required money obtained from an advance, things like MySpace and Facebook came along, and the same technology that "takes" money from Madonna allows people to be in control of their careers. Post your music on Bandcamp or Soundcloud, book your shows via email, and stay in touch with your fans directly. This is amazing and almost free.
It also allows bands to connect with their fans/customers which creates a new kind of loyalty that The Industry let die.
So the main requirements these days are "don't suck and work hard."
It used to be even sucky bands could get promoted to success because potential fans had little choice as to how they would learn about music - radio. If someone could be duped into a bad enough contract and was "marketable" then it didn't matter if the music was good, you would hear it, like it or not.
What else were you going to do, sucker?
That still happens, but it's an entirely different industry than the one I participate in. Clear Channel can play the shitty bands as shiny objects that keep The Masses occupied until the next commercial break. In my world I get to seek out the music I want to hear, decide if I like it or not, buy it, or not, go to the show, buy the shirt, etc. Sometimes I get music given to me and buy a different album by the same band. That band only got one sale for the two albums of theirs I possess, but it would have been zero before, because I wouldn't have even known about them. Even when good people in record stores suggested things I couldn't buy them all. Now I can test drive things, hear songs on Pandora, and decide who I want to support in this new modern patronage system. Sometimes it's a purchase, often times it's pied piper/town crier promotion, and sometimes it's Kickstarter money that goes straight to the band.
My favorite releases of 2010 were by Tame Impala, Dungen, Love Language, and Crocodiles. None of them would have made it to my ears 20 years ago.
The pie is only so big and with more people participating, and the field leveling, it will be sliced into more pieces. That means fewer people will get filthy rich, but more will get to play, record, tour, and make people happy with music that is actually good. At 42 I'm busier than I've ever been playing music. Two decades ago I would have only had Weekend Warrior/Blues Lawyer type options but because of this allegedly destructive technology I'm busy, happy, and working with great people, many of whom are almost half my age.
And let's not forget that this basically amounts to the world's biggest "market correction" anyway.
Remember the sculpture based youth explosion of the 1950's?
How about the interpretive dance craze and the idol millionaires of the 1970s?
Neither do I, because they never existed.
Rock and Roll(TM) was never about art, it was about selling something sexy to people who had disposable income and dreams.
It got less sexy when the curtain got pulled back and The Industry was exposed as being as decent as Wal Mart or Hallibuton. Then the dream got within the reach of mere mortals, and the fans realized they were being abused by the labels.
Then you know what happened? Rock and Roll became just like any other art form: available to those who aren't scared of living like paupers, can do it because they are rich or have benefactors, or are so talented that they can actually pay rent with their songs early in their career, just like painters.
There will be the occasional Rauchenberg or Picasso, but most probably won't "live the life" while being celebrity artists. Hopefully they will derive great joy, connect directly with their fans, and if that doesn't appeal anymore, will give up and make room for the people who are OK with that.
...just like artists have done for hundreds of years, with the exception of people who knew Medicis and a large number of pop bands that made music between 1950 and 2000.
The only regrettable part is we won't get many epic albums and the studio experience has been devalued. However, with more people recording I'm hoping for a new appreciation of the art to develop, and perhaps a rise in people needing mixing and mastering.
The lines are drawn and I can finally ignore what is now Clear Channel's World. I have no idea what Justin Beiber sounds like. I can go through this world nearly oblivious of his existence. Meanwhile, next month LCD Soundsystem will play an arena, Dave Fridman's mind blowing, face melting psych mixes are being appreciated by fans, and I'm all excited because I get to see my friends in Megafaun play with The Mountain Goats next month at the same place I'll see Sondre Lerche and Junip, all of whom I found through "stolen" music sources and all of whom I will gladly give my spending money.
Optimistically Yours, Tape Op Board,
-Alex Maiolo
Chapel Hill, NC