First off, I don't charge $65/hour - that's too steep an 'indie/unsigned' rate in my area for
any studio, IMO.
Secondly, I've found, all ego aside, that a lot of folks are coming to me even if they can get a studio at half my rate (or sometimes less!) because, as they tell me, my work just sounds better and is worth it. That is the pudding in which I spoke of proof.
And it's not just talking to them on the phone that sells them, it's telling them honestly that I think they should listen to my recordings, listen to the other studios, ask around for other musicians' opinions, and make up their minds from there. And sometimes, no, they don't come to me, they go to the cheaper place - perhaps because that's all they can afford, or because the other place sounded better to them, or they liked that the other place had an XBox in the lounge. Whatever their reason, I'm honest with them that I think they should make up their minds based on all aspects, not just price. I'm one of the busiest studios out here in Western MA, so I figure I'm doing ok.
I'd hate to be a car salesman, 'cause
then I'd have to tell potential clients with a straight face that the price I'm quoting is really the lowest I can go, when I would know it isn't. The rate I quote for indie/unsigned bands
is the lowest I can reasonable afford to run my place and still make a somewhat decent living. With confidence I can quote that rate and not be "upselling" the price in a shady fashion...
Thirdly, yeah - that was a funky snare re-amp we did a few years back that I happened to have a pic of. Thanks!