Avid sold
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- digitaldrummer
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Re: Avid sold
Does it mean anything? Like who cares who owns Avid? Robert Scovill?
- digitaldrummer
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Re: Avid sold
it might. Some private equity firms have been known to "optimize" the company - usually meaning they make huge cuts in order to squeeze every bit of profit out that they can before they sell it off again. If that happens, then I wouldn't look for much new from avid in the way of releases, patches, etc.. And if you are not a Avid/PT user, then no, you won't care.
- Nick Sevilla
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Re: Avid sold
Glad I have three other DAWs. LOL.
Howling at the neighbors. Hoping they have more mic cables.
- Scodiddly
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Re: Avid sold
Given that the live sound consoles can go for over $100k, any change in support might be a BFD. Those things are still one of the most popular rider demands in the A-list world.digitaldrummer wrote: ↑Thu Sep 07, 2023 2:27 pmit might. Some private equity firms have been known to "optimize" the company - usually meaning they make huge cuts in order to squeeze every bit of profit out that they can before they sell it off again. If that happens, then I wouldn't look for much new from avid in the way of releases, patches, etc.. And if you are not a Avid/PT user, then no, you won't care.
- digitaldrummer
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Re: Avid sold
yeah, true. it's not just about software, although I think they are still a pretty big deal in the video/film editing world too (but that's not my world)
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