The $100 pricepoint for Plugins
- @?,*???&?
- on a wing and a prayer
- Posts: 5804
- Joined: Wed May 07, 2003 4:36 pm
- Location: Just left on the FM dial
- Contact:
The $100 pricepoint for Plugins
I have come to the realization that everyman has a $100 pricepoint. Watching ebay auctions over the years, this has become clear. For the hobbyist or for the professional.
In these days of pro audio manufacturers selling to amateurs and knowing this means big money to them which in turn fuels the industry, I'd like to propose software engineers and companies begin adhereing to a $100 pricepoint for their product.
People would argue that using cracked software is akin to stealing .mp3s.
Would a $100 pricepoint work like the $.99 cent figure charged by iTunes for music?
Is there a subscription model to come out of this?
Or should a manufacturer simply make very direct plugins with modest features?
Gone are the days of having to fork out $3K for an Eventide harmonizer- what did that box really do anyway? Delays? Pitch? If Eventide broke those down as individual plugs, I'm guessing this $100 a plugin would work.
How much would you guys pay? What's your pricepoint?
In these days of pro audio manufacturers selling to amateurs and knowing this means big money to them which in turn fuels the industry, I'd like to propose software engineers and companies begin adhereing to a $100 pricepoint for their product.
People would argue that using cracked software is akin to stealing .mp3s.
Would a $100 pricepoint work like the $.99 cent figure charged by iTunes for music?
Is there a subscription model to come out of this?
Or should a manufacturer simply make very direct plugins with modest features?
Gone are the days of having to fork out $3K for an Eventide harmonizer- what did that box really do anyway? Delays? Pitch? If Eventide broke those down as individual plugs, I'm guessing this $100 a plugin would work.
How much would you guys pay? What's your pricepoint?
-
- re-cappin' neve
- Posts: 639
- Joined: Sat Apr 17, 2004 8:58 pm
-
- takin' a dinner break
- Posts: 154
- Joined: Sun Jul 04, 2004 9:42 am
- Location: Frozen Hellscape
- Contact:
Re: The $100 pricepoint for Plugins
No.@?,*???&? wrote: Would a $100 pricepoint work like the $.99 cent figure charged by iTunes for music?
$100 for a great plugin is a good price, but 99 cents for an AAC file with DRM is a ripoff.
Real friends stab you in the front.
Oscar Wilde
Failed audio engineer & pro studio tech turned Component level motherboard repair store in New York
Oscar Wilde
Failed audio engineer & pro studio tech turned Component level motherboard repair store in New York
subscription is evil. owning stuff is key.
that's what's nice about analog gear. no ilok, no authorizations, and no subscriptions. you buy it and it's yours..
that's what's nice about analog gear. no ilok, no authorizations, and no subscriptions. you buy it and it's yours..
Real friends stab you in the front.
Oscar Wilde
Failed audio engineer & pro studio tech turned Component level motherboard repair store in New York
Oscar Wilde
Failed audio engineer & pro studio tech turned Component level motherboard repair store in New York
- analogcabin
- buyin' gear
- Posts: 589
- Joined: Thu May 08, 2003 10:38 am
- Location: Afton, Virginia
- Contact:
Register your paid for software and it's yours too. Often as many instances as you'd like on a project. On more than one computer too! With an ilock you can use your effects elsewhere.rwc wrote:subscription is evil. owning stuff is key.
that's what's nice about analog gear. no ilok, no authorizations, and no subscriptions. you buy it and it's yours..
Hardware and software are both beautiful.
Waves took advantage of this in such a terrible way.e.maynard wrote:Register your paid for software and it's yours too. Often as many instances as you'd like on a project. On more than one computer too! With an ilock you can use your effects elsewhere.rwc wrote:subscription is evil. owning stuff is key.
that's what's nice about analog gear. no ilok, no authorizations, and no subscriptions. you buy it and it's yours..
Hardware and software are both beautiful.
Real friends stab you in the front.
Oscar Wilde
Failed audio engineer & pro studio tech turned Component level motherboard repair store in New York
Oscar Wilde
Failed audio engineer & pro studio tech turned Component level motherboard repair store in New York
-
- carpal tunnel
- Posts: 1563
- Joined: Mon Mar 15, 2004 9:01 am
- Location: The Oldest Town in Texas
- Contact:
To me, most software is overpriced. it's not that I think the work all the coders do is not worth it...it's more that it's not a realistic price point for most people. Therefore, it gets stolen instead. I mean, even Adobe prices on regular stuff like Photoshop and Dreamweaver, to me, is way out of line with what most users are willing to pay. Is it just me? I do not bootleg software that I use for making money or music, but I have been known to try out software that I get from friends of mine who are into sharing. Many times, I've been glad I was able to try it before I wasted my money on some worthless code. Other times, I've gladly bought software after trying, but it would happen more often if prices were a little more reasonable. I think Mackie Tracktion, for example, it totally worth $99.
-
- speech impediment
- Posts: 4270
- Joined: Tue Aug 12, 2003 5:31 pm
- Location: Norman, OK
- Contact:
nope. it's you and everyone else who thinks that they need PRO software for their hobby. "not a realistic price point for most people"?!?!? well, the software you're speaking of is not made for "most people"! You're talking about professional tools that professionals use. For every professional tool that you guys think is "overpriced" there is a cheaper "consumer" offering that will get you by.getreel wrote:To me, most software is overpriced. it's not that I think the work all the coders do is not worth it...it's more that it's not a realistic price point for most people. Therefore, it gets stolen instead. I mean, even Adobe prices on regular stuff like Photoshop and Dreamweaver, to me, is way out of line with what most users are willing to pay. Is it just me?
Stuff like this doesn't get stolen because it's overpriced. It gets stolen because hobbyists with no morals believe that they NEED professional software to build a website so that their 14 friends can hear the masterpiece that they recorded.
I think that if you can't afford more than that, or you're doing this as a hobby, that programs like Tracktion were MADE FOR YOU!!! And, for every other program that you can't afford and think that you can't live without, there is something else that was MADE FOR YOU!!I think Mackie Tracktion, for example, it totally worth $99.
I'm sorry if this seems all directed at you. I'm trying to direct this at ANYONE who steals software or complains about how expensive it is. I think that the vast majority of people who steal software are fucking hacks who think that the only thing holding them back is the fact that high quality plugs are too expensive. Total bullshit.
I think that if some of these hacks spent half as much time learning to do the best that they can with the entry-level software that they CAN afford, as they do looking for cracks or complaining about software prices, they might be able to get good enough at this stuff to hang out a shingle and start earning the money to pay for professional software.
I just spent $200+ on the Space Echo plugin from UA. That's on top of paying for the card to begin with. I'll make that money back in less than half a day. It doesn't seem like a ridiculous price point for me. Before I could justify that expense, I used freeware VST "tape delays" and the one that came with Cubase.
The real problem here is that people think that they NEED things that they don't actually need.
I don't go and steal a Viking Range because I burned a few grilled cheese sandwiches. I also don't know anyone who doesn't do professional design who actually NEEDS Photoshop or Dreamweaver.
-
- speech impediment
- Posts: 4270
- Joined: Tue Aug 12, 2003 5:31 pm
- Location: Norman, OK
- Contact:
as far as the price point goes.... I think that you guys are right. $100 is a good price point for hobbyists to justify buying a program. If I wasn't making any money doing this, I can see feeling like $100 is my limit for buying software.
But, when I've spent $2500 on a nice computer and $5000+ on quality interfaces and AD/DA, then spending $900 on the program that will be the backbone of my studio doesn't seem that outlandish.
You need to draw a distinction between professional tools and "LE" stuff that was made for hobbyists and consumers.
But, when I've spent $2500 on a nice computer and $5000+ on quality interfaces and AD/DA, then spending $900 on the program that will be the backbone of my studio doesn't seem that outlandish.
You need to draw a distinction between professional tools and "LE" stuff that was made for hobbyists and consumers.
- analogcabin
- buyin' gear
- Posts: 589
- Joined: Thu May 08, 2003 10:38 am
- Location: Afton, Virginia
- Contact:
subatomic pieces wrote: Stuff like this doesn't get stolen because it's overpriced. It gets stolen because hobbyists with no morals believe that they NEED professional software to build a website so that their 14 friends can hear the masterpiece that they recorded.
I think that if some of these hacks spent half as much time learning to do the best that they can with the entry-level software that they CAN afford, as they do looking for cracks or complaining about software prices, they might be able to get good enough at this stuff to hang out a shingle and start earning the money to pay for professional software.
The real problem here is that people think that they NEED things that they don't actually need.
Great points
-
- carpal tunnel
- Posts: 1563
- Joined: Mon Mar 15, 2004 9:01 am
- Location: The Oldest Town in Texas
- Contact:
I am not a hobbyest. I have worked in at least 4 commercial studios, and owned 1 for 6 years that made money. Back when I owned it, I used all mostly actual physical gear and not ripped off software like you're trying to imply. Also, you shouldn't attack anyone for having an opinion, and yes TYPING THINGS IN ALL CAPS IS YELLING and can be construed as an attack or fierce arguing. As for software, I have been happy to pay for the software I use professionally, and I tend to choose software that works well for me and is not overpriced. I don't even use Tracktion though I do own 2 copies; I used it as an example. FYI, I bought a more "professionally" priced product. I think Tracktion is fine software and is not just for hobbyests. Now my small market could be a lot different than yours, and you have a different idea of economics than I. My studio never made big bucks, but I kept at it and recorded good music on a modest budget.
agreed about the analog gear. Sorta apples and oranges though.rwc wrote:subscription is evil. owning stuff is key.
that's what's nice about analog gear. no ilok, no authorizations, and no subscriptions. you buy it and it's yours..
With software, you don't ever really own it. You own a license to use it under x terms. I'm only suggesting the terms change. Instead of a huge outlay that may or may not continue to work for you and your system in the future, you could instead put down a minimal 'down payment/set up fee' and then pay by the month. While subscribed, all updates are included. Web based software is overwhelmingly moving to this model because it just makes sense. For the user, the benefits are obvious. For the company, you have a better chance of keeping all your customers on the same version number (easier support) and you get a revenue stream stretched out over time instead of being directly tied to a software development cycle.
I think if doing it was easier (no ilok...), vendors might be a little more inspired to try it. I'd be into it. I'd love to rent some pro software to occasionally use in my hobby studio. I'd also love to stop playing the 'chase the upgrade' game.
-
- speech impediment
- Posts: 4270
- Joined: Tue Aug 12, 2003 5:31 pm
- Location: Norman, OK
- Contact:
I guess I should italicize then, because my caps are meant to emphasize a point, not to shout at you.getreel wrote:I am not a hobbyest. I have worked in at least 4 commercial studios, and owned 1 for 6 years that made money. Back when I owned it, I used all mostly actual physical gear and not ripped off software like you're trying to imply. Also, you shouldn't attack anyone for having an opinion, and yes TYPING THINGS IN ALL CAPS IS YELLING and can be construed as an attack or fierce arguing. As for software, I have been happy to pay for the software I use professionally, and I tend to choose software that works well for me and is not overpriced. I don't even use Tracktion though I do own 2 copies; I used it as an example. FYI, I bought a more "professionally" priced product. I think Tracktion is fine software and is not just for hobbyests. Now my small market could be a lot different than yours, and you have a different idea of economics than I. My studio never made big bucks, but I kept at it and recorded good music on a modest budget.
I'm just suggesting that you (as a professional) should decide whether or not a piece of gear is worth the money that they're asking, by figuring out if it will help you and your business.
I'm sure that the atomic clock that Joel's been raving about would be killer to use. I'm sure that it would improve the sound of things that I work on. But, I also know that it would take me a long time to recoup the $10k investment in my little studio. So, rather than getting on a messageboard and complaining about what I think the price point of an atomic clock should be, I just use the clock that fits best for where I am right now.
My argument is still that anyone who needs this software can probably afford this software. If you can't afford it, or you've deemed it too expensive for you, then I'm pretty sure that you don't need it.
Who is online
Users browsing this forum: No registered users and 66 guests